For food trucks in Colorado, Merchandising is key. As multiple outdoor events happen across this outdoorsy state, proudly carrying the message of a brand you love, it’s having a moving billboard. This is why we focused on creating illustrations and pieces that were fun: stickers, hats, tie-dye t-shirst, flags, etc. All with the purpose of making people smile.
The brand’s key points:
Educate through flavor, without the annoyance or drama.
Offer alternatives with love and without judgement.
Embrace the fun spirt of tie-dye, 60's and 70's graphics.
Hippie attitude done professionally.
Feel colorful, bright, happy, and fun.
Embrace eco-friendly ingredients & methods.
Design services used in this project:
Brand strategy and brand system design.
Original Illustration of rock n’ roll vegetables characters.
Creation of tie-dye backgrounds based on the brand’s color palette.
Merchandising and print design.