Brand design for a multi-national produce export company based in Peru, South America.
The identity needed to be clean and resilient so it reproduced clearly across a wide range of materials, from digital screens to rough transport packaging and printed boxes that endure long shipments. Simplicity and legibility guided every decision to ensure the mark survived wear and tear during transit.
The visual concept drew its shapes and color palette from the region’s mountains and rolling farmland in the central-south coast of Peru, reflecting both the landscape and the agricultural roots of the business.
Brand design for a multi-national produce export company based in Peru, South America.
The identity needed to be clean and resilient so it reproduced clearly across a wide range of materials, from digital screens to rough transport packaging and printed boxes that endure long shipments. Simplicity and legibility guided every decision to ensure the mark survived wear and tear during transit.
The visual concept drew its shapes and color palette from the region’s mountains and rolling farmland in the central-south coast of Peru, reflecting both the landscape and the agricultural roots of the business.