The Zippy Hippie
A food truck based in Colorado, offering flavorful plant-based alternatives to typical festival fare. They want to prove that natural food can be fun, delicious, and fast. All with a rock ‘n roll style and and a side of good humor.
Hippie attitude done professionally.
Zippy Hippie’s goal is to show and offer more than delicious on-the-go plant-based food; they want to show that plant-based food can be fun.
Through amazing taste experiences, Zippy Hippie will show that environmentally conscious food can be deliciously flavorful, fast, and simple. The mission is to make plant-based eating enjoyable and approachable for everyone, with a rock-on attitude.
The brand’s key points:
Educate through flavor, without the annoyance or drama.
Offer alternatives with love and without judgement.
Embrace the fun spirt of tie-dye, 60's and 70's graphics.
Hippie attitude done professionally.
Feel colorful, bright, happy, and fun.
Embrace eco-friendly ingredients & methods.
For food trucks in Colorado, Merchandising is key. As multiple outdoor events happen across this outdoorsy state, proudly carrying the message of a brand you love, it’s having a moving billboard. This is why we focused on creating illustrations and pieces that were fun: stickers, hats, tie-dye t-shirst, flags, etc. All with the purpose of making people smile.
Design services used in this project:
Brand strategy and brand system design.
Original Illustration of rock n’ roll vegetables characters.
Creation of tie-dye backgrounds based on the brand’s color palette.
Merchandising and print design.